To marketing a local business online may be challenging and competitive, but don’t panic every business or company that was in an initial start-up phase was small and each one grew big, and you can too!
Below I will discuss some tips on how to market your business website online so that you can have recognition and expand online.
This may be hard as we all have full-time jobs, but if you may schedule a couple of hours per week to market and go through the implementation and delivery phases of your business, this shall help get you to your goals.
Decide on an ideal website name
We all have seen websites that have strange URLs that don’t go in-line with the business. Think of a good business name and try to get a website address to match.
Choosing the right website technology
Static HTML/CSS websites are hard to maintain especially if a person does not know how to code. Decide on an online CMS system as WordPress or Joomla as these content management systems are content driven and the design is based on a template. For more technical implementations you should hire a professional web designer.
Once your website has been created its time to market it online. A good place to start is Google Maps. Google Maps lists local businesses within their area and is an ideal place to bring in more customers.
Social online presence
It is important to build social media profiles on social website such as Facebook, Twitter, LinkedIn and Google+. To have an online presence within these online networks assists in making your business more authoritative and trustworthy.