Deryn Johnstone


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Facebook Business Page Tips 2013

Facebook Business Page Tips 2013

facebook

Facebook is one of the fastest growing social media websites on the Internet. Due to Facebook and its influence on users and businesses, it’s important that everyone should embrace Facebook for business growth and the potential this has online.

Today, I will take you through some Facebook tips that anyone can use for their business and hopefully receive more “Likes” and “Call-To-Actions” and popularity.

  • People like seeing pictures, and the saying “A picture says a thousand words” is true when communicating on Facebook. Utilize photos in your posts to receive more likes and comments from users. If your businesses is in clothing or retail this is essential.
  • Embed YouTube videos to communicate to users; this is fun and interactive for people.
  • Post on a regular basis to communicate your product or brand, Facebook users login at least once a day to preview their wall posts.
  • Engage with users and reply to comments that they make on your posts. This demonstrates that you are real and interactive, and this adds value to your expertise.
  • Create a cover image that best communicates and describes your business, products and brand.
  • Provide your business information and contact details, people like to know if a business is real and authentic.

 

Have any Facebook tips of your own? Post them up here and let us know your thoughts on this article.

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Twitter successful tips for growing a business online

Every wondered what Twitter is or how to use this to develop your business online? Google now incorporates social media platforms such as Twitter, Facebook and LinkedIn into their algorithm on how to rank websites.

Twitter is a social media service that allows people to post tweets or short messages that are 140 characters in length. Twitter is good for business as it builds brand awareness, allows a business to connect with customers and customer feedback, increase sales and brand loyalty.

Anyway, enough chit chat, here are some tips for growing your twitter presence online:

  • The more you engage in tweeting the more followers you will receive cheap cialis 5mg. Tweet relevant and useful content relating to your industry.
  • Hashtags are a great way of gaining exposure and are like keywords for organic listings. Incorporate hashtags into the tweets and messages that you post.
  • Tweet relevant rich-keyword content so that you can build your followers and industry base.
  • Design a professional background for your Twitter profile and include your mission statement and website url.
  • Following and interact will key industry followers to build trustworthiness and brand awareness.
  • Tweet with pictures so to increase people’s click-through-rate (CTR).
  • Interact and engage with your followers to be rapport and audience awareness.
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SEO Friendly CSS code for better web design

SEO Friendly CSS code for better web design

SEO Friendly CSS code for better web design

SEO Friendly CSS code for better web designCSS is an acronym for Cascading Style Sheets and is a language used to present a website in a beautiful and semantic fashion. CSS can be complicated for the first time web development or UX designers, but in this article I would like to mention some web design tips and guidelines that can be incorporated to code proper CSS.

  • Indent your CSS code for stress-free reading so that it’s not straining on a person’s eyes, also a web designer is less likely to make inaccuracies, and CSS code is more maintainable and workable.
  • Commenting CSS code will also keep code clean and easy to read for any alterations that might be required.
  • Have classes and ID references that are logical and easily understood. Foreign class names are problematic to maintain with regard to CSS structure and code.
  • Use DIVS as an alternative to TABLES when presenting and rendering content as DIVs are more flexible than TABLES with relation to layout and presentation of content.
  • Use CSS debugging tools like (FireFox Web Developer or the Internet Explorer Developer Toolbar) and or the W3C CSS validator to check for any errors that may arise.
  • Use external CSS code references to load CSS files as this optimizes a website and its page loading time.

The above are some SEO Friendly CSS tips that can be incorporated into your website or your next website development project.  I hope this article was informative and I would love to hear from you. Share your CSS tips and thoughts that you have by posting and commenting below.

Posted by Deryn Johnstone on

Why having an online presence is beneficial for business

Why having an online presence is beneficial for business

To have a powerful presence online is vital and will be a substantial advantage over your competitors, but to achieve this, one must follow best SEO practices and implement the SEO guidelines suggested from Google so that their business can achieve not only high search engine rankings and placement, but also be an authoritative trustworthy figure and medium online.

web marketingMost businesses are not aware of the web marketing process and to some degree have a naïve approach to the whole process. To be expected to have a comprehensive understanding of SEO and implementation is not important, but is beneficial to finding a reputable SEO company to undertake your SEO tasks and prioritize your online and future goals.

The web marketing process takes time, is meticulous and online results and visibility are not always instant. Search engines such as Google, Yahoo and Bing crawl and re-index websites based on their content frequency, website structure and trustworthiness online.  If a website is updated infrequently, it will most likely get crawled infrequently. To have an initial proper SEO plan and initiating baby steps with your project goals will see your website being successful online.

Websites are an effective way for any business to generate an income and to be known online, but most importantly is having an SEO firm that is abreast of proper web marketing that your website excels and has potential online, generates traffic and turns viewers into potential customers. Ensure that your website is attractive, you are engaging and being interactive with Social Media platforms (Facebook, Twitter, LinkedIn) and that you are an active blogger. It is verified that regularly blogging reduces a websites bounce rate and retains viewers, doing so not only increases traffic to your website, but you will have potential customers.