|
Google Analytics is one of the most widely used analytics tools for measuring and improving website performance, traffic sources, ROI, and conversion rates. Website developers and Online Marketers should be aware how to utilize Google Analyics for their SEO, SEM and Marketing Campaigns.
1. Website Profiles: Google Analytics allows you to set-up more than one profile from your analytics account. This can be useful if you own more than one domain or have multiple blogs that you are tracking for your marketing efforts.
2. Goals: Google Analytics allows you to set-up marketing goals and allows you to measure these goals through it's extensive generated reports. For example, you want to generate more from a sale, measure the number of visitors that click on your download linkage. You will need to insert the traffic tracking code in each page that is relevant to your marketing goal.
3. Bounce Rate: Bounce Rate is the measure of the number of visitors that arrive to your website entry page or homepage. The higher the bounce rate, the more inclined people are not to be encourage to stay on your website. In this case, make improvements based on the data and see if your bounce rate is reduced.
4. Benchmarketing: Benchmarketing allows you to compare your website standards to other websites within your industry. This is a great feature of Google Analytics to measure your marketing and SEO success.
5. Traffic Sources: This feature give you an overview of the traffic sources that are arrive to your website. The type of traffic can be from Search Engines, Referring Sites or Adwords. This is great for your SEO, Link Building and Online Marketing efforts.
The above is only an overview of some of the features that Google Analytics provides. Let us know how you use Google Analytics for your Online Marketing efforts, or just in general.
|
|
|
<< Back |
Add New Comment |
Home
