Google Penguin 3.0 launched Friday, October 17, 2014 so what does this mean for website’s and content marketers? This update will be observing backlinks that are linked to a website in more detail and penalizing websites that are trying or using black hat SEO methods to gain better online rankings.
Google is always continually updating their algorithm to continue the fight against spammy website’s so to provide the end user with the most relevant, precise and accurate website’s based on their search term within search. Google has confirmed and provided estimates that Penguin affects about 3% of search results online.
Penguin Recovery/What to do next?
If you have noticed that your website has dropped in rankings than it’s best to analyse your backlinks and remove the one’s Google is penalizing you against. This can be a long-term process, but is worth doing and can turn your situation around for the better.
Using Google Webmaster Tools is the most easiest and reliable method to find out what is affecting your website. Login and navigate to the “Manual Actions” section under “Search Traffic.” Regarding Manual Actions Google will inform you what activities that should be taken, and why. Duplicated content, slow page load, Flash and use of iframes are all related I believe, even though this for Google Panda problems.
In closing, recovering from Google penalties (Penguin or Panda) is not straight-through or easy process as this takes time and patience. Having good process for content and content editions and not trying to trick Google with unethical SEO tactics will bring you and your website a long way for the better online.