Every business has the desire for their website to be seen online so that their products and services can be viewed within online search engines. But sad to say several businesses embrace and conduct SEO practices that can harm their online projections. Web marketing allows a website to have high-growth that is minimal and cost-saving compared to conventional marketing practices.
Firstly, when a business approaches an SEO consultant they should ask about their past/present clients and how they conduct best practice SEO techniques for improving a business’s online ranking. An SEO consultant should be able to freely discuss their methods and describe the tactics that they will carry out for boosting a website’s ranking and visibility.
Below are some of the main SEO aspects that should be considered if you are carrying out SEO:
- Keyword research: Conducting keyword research is imperative as this gives a guide to what a website should rank for and how search engines read a website to determine its online theme. You have to conduct and analysis keywords that are targeted for your business type which are relevant and try to rank for these.
- SEO friendly website structure: The approach to how a website is built and organized will determine how easily search engines index and rank a website’s pages online; this entails navigation, folder structure and file structure.
- On-page SEO: Pages should be coded for search engines and follow Google’s SEO guidelines, and users should be able to easily navigate them. SEO is not just all about search engines, but for users too!