<a style="margin-bottom: 10px; float: left; margin-left: 10px; padding-right: 20px;" href="http://www.creativewebsitedesigns.com.au/wp-content/uploads/2013/07/seomyths.jpg click for more info.jpg”>Over the years there have been a lot of misconceptions and misinterpretations regarding online marketing and ranking factors for a website. SEO is always changing and this can be seen with Google’s Panda and Penguin algorithm updates. SEO or search engine optimizations is always changing and below are some common myths and assumptions I would like clear-up about SEO.
- Keyword tags are important for SEO rankings? This tag a while ago was used to inform search engines about a website and to interpret a website’s theme. Due to keyword stuffing and spam Google and other search engines place less importance on this tag and have other factors for ranking a website in search results.
- I must submit my website to Google and search engine? Google and other search engines can crawl and index a website without the need for one to submit their URL to search engines. This process is achieved automatically by search engine crawlers.
- Having more backlinks is more important than content? It has been mentioned numerous times on SEO blogs and even Google’s blog that “content is king”, if that is the case than backlinks are “queen’. Regular relevant content is far more imperative than backlinks, even though having the right backlinks is important too. Hire an SEO professional and post regular blog posts and interact in social media for higher rankings.
- On page SEO will rank my website higher in search results? Even though on-page SEO is important for a website, this only contributes to 20% of online ranking factors considered by search engines. SEO should be a holistic approach that focuses on on-page and off-page SEO factors.
- Meta tag descriptions help a website rank better? This was the case years ago, but not anymore. Google and Bing have placed less importance on these tags. Meta tag descriptions are important for CTR (Click-through-rates) and persuade people to click on your website within search results. So having a compelling meta tag description is crucial.
In conclusion, SEO is all about relevance, building a trusted reputation online and not trying to manipulate or gain search results with “quick fixes”. Google and search engines are always changing their algorithms to combat against spam websites so that search results are always the most relevant for the user.