When it comes to web marketing, there is a lot of marketing varieties a business or person can consider to market their website from PPC campaigns, Adwords, video, and organic listings (the free listings in Google). Today, I will discuss the kinds of marketing a business can consider.
If a business already has a website and desires to have instant traffic I would advise that they set-up a Google Adwords campaign while they are building their traffic in organic search results. This type of approach will not only provide potential revenue, but will also allow them to shape and brand their marketing.
If a business specializes in graphic design, weddings or uses a lot of photos, like in an online store, I would suggest they use Call to Action (CTA) Marketing. This form of marketing prompts a user to click on a graphic or banner text ad with regard to a sale or sale promotion.
Build an online and local presence within directories such as Google+ Local, Bing Local, Yellow Pages, White Pages and Yelp. This assists with build your local search results and online reputation. In each of these directories provide all of your business contact information like, hours of operation, contact info and photos/videos of your business.
Show-off your website and set-up social media marketing profiles for your business which can include Facebook, Twitter and LinkedIn. Post up interesting facts related to your business category, photos, videos and create and share attention-grabbing stories.
I hope that the above online marketing tactics provide your local business with customers and potential revenue. Not only are these methods cost-effective but they also provide a business with an online reputation that is up-to-date with today and with Google.