The elements that are used to make-up a website play a vital role on the look and feel, and should give the user the best experience possible on what they are searching for.
To do this, there are some tips below on website design best practices:
Text/Navigation: Text should be readable and background colors should match. Do not use similar colors. Navigation should be hierarchical and consistent. Links should be easy to follow when transitioning from one page to another.
Graphics/Links: Graphics should also match the website theme and compliment the colors that are used. Graphics should also be appealing to the user and have alt text descriptions.