It is important to consider how a combination of Social Media and ethical white-hat SEO promotion tactics help grow a website online. Below are some tips which are still very relevant and critical today.
Google Local Search
This is more targeted towards local SEO optimization. Build up your business profile so that customers can find you locally in search results.
It’s important to keep your website pages lightweight and have a good hosting provider. Google now considers this factor in their search ranking algorithms.
Consider Facebook/Twitter/LinkedIn pages
Having a Social Media page(s) helps build your brand awareness and online marketing. It’s important to have these social platforms within your marketing basket.
Have a mobile site
More and more people are using mobile devices and smartphones, so having a mobile version of your website will increase a business’s chances of being found online.
Check Google Analytics
Always check your Google Analytics statistics so that you know how your online marketing initiatives are performing.